The initial challenge: understand how Twitter works.
As a millennial, can I understand how Twitter works? – Well, it should be easy, since the largest age group (more than 38%) is between 25 - 34 years old. Sure, most people can use it. Yet do they understand it? I remember the first time someone told me about Twitter. It was sometime around 2008. I did not grasp the notion that 140 characters could be enough to convey an exciting idea.